Recently, I wrote an article titled, 13 Ways to Rock Your Business into the Spotlight for BizSugar’s ‘Rock Your Business’ Contest. After writing it I began wondering, what would some of the experts say? I reached out to a few experts that are leaders in their fields to find out how small business owners can use online networking, blogging or social media to “rock their business.”
“As a small business owner, one of the best ways to rock your brand is to first understand that social networking is the “new normal” and it’s essential that you cultivate the business – consumer relationship from inside out. In the entrepreneurial space today, you must approach networking, blogging, and social media from a connecting place. When building community and expressing your voice, it has to be more of a feeling and experience, before it can manifest into a how-to or strategy. You can’t be an effective teacher or expert without in-depth understanding of your strengths and being familiar with the environment of your tribe. To remain relevant and resonate with your market, you should know what’s transpiring frequently in their worlds, and where your voice has the greatest impact. For example, where does your audience need the most guidance? What are their barriers, and what’s your remedying approach? Do they respond to “girl-next-door” advice or “conservative” thought leadership? The more you tap into true self, the less convoluted your message. When people are attracted to you and not just your insight, they become advocates of what you do. Ultimately, no matter how your audience prefers to receive and digest information or engage within your community, when all these things work cohesively, they build the type of brand people adore and recommend to others. It’s about true meaningful relationships.” ~ Karlena Wallace, Stiletto Woman Media
