Small business on the rise: BodyRock Sport
Fashionable and functional active wear for women, BodyRock Sport was spotted on EXTRA! TV Host Maria Menounos during rehearsals on the April 9th, 2012 episode of “Dancing With The Stars”.
Extra! TV host Maria Menounos rehearsed for her ‘Dancing With The Stars’ tango performance in a very “stylish and functional” bra and jacket by BodyRock Sport founder and designer Kelly Dooley. Kelly created the BodyRock Sport brand in 2009, after she was fed up looking for the perfect sports bra that would incorporate both style and function. The BodyRock Sport brand is an active wear line has been designed for women that do not want to forfeit being stylish for fitness. Women that want their gym garments to be both fashionable and wearable in everyday situations are turning to BodyRock Sport. The innovative active wear line is functional equipped with built in Ipod pockets, tag-less labels, and zipper compartments. One of the coolest things about BodyRock Sport is that each piece in the collection is appropriately named after inspirational women —from cancer survivors to Greek goddesses.
Gray and gunmetal cropped moto jacket with Swarovski crystals, silver chain and stud details ($138) by BodyRock
Similiar to Lady Gaga and her ‘Little Monsters’ or Nicki Minaj and her ‘Barbs’, Kelly refers to her customers as ‘BodyRockers’. They are women who in Kelly’s words, “Walk into a room and electrify it with their confidence. Be that woman.”
I had the chance to meet Kelly back in March at the 2012 Stiletto Woman In Business Awards (SWIBA) and I must admit she is her brand 1000 percent! She walked away (or possibly sprinted) from the awards’ with the Fashion Business of the Year trophy in tote. During our chat I quickly discovered that Kelly is stylish, confident, assertive, powerful, smart, and very positive just as her outward appearance suggests. I really took a liking to her alpha female, sporty, stylish ways. Most of all I respect and admire her business acumen. She is a go-getter and it shows in her personality and brand alike. I caught up with Kelly last week for her small biz diamonds and jewels and she has plenty to share. Check back next week for her Q&A to witness for yourself why I told Kelly she better tell Sara Blakely to make some room for her over there on billionaire’s row. BodyRock Sport is definitely a small biz on the rise. Visit Kelly’s website: bodyrocksport.com and connect on Facebook and Twitter.
Kelly Dooley, CEO & Founder of BodyRock Sport
Do you know a small business owner on the rise? Please share your small biz diamonds in the comments section below.
Have a successful day!