Planning a Killer Marketing Seminar
Seminars are a necessary element
Many of us have attended a seminar or conference at least once in our lives. No matter what we take from it, it is the opportunity to listen to a knowledgeable figure that is willing to share his expertise on a specific field that makes worth going to. In times where networking is key, seminars are not only necessary for providing a proper forum for discussions and/or auxiliary methods for furthering knowledge and skills. Seminars now have become the ultimate place to meet the “right” people and establish connections with peers and influencers from all over the world.
Creating a successful, well-attended seminar
It is one thing to attend seminars; it is a whole different thing to facilitate it. The whole purpose of conducting one is to share some wisdom and guidance to the attendees. Needless to say, thorough preparation is imperative – not just for the quality of the program, but for the event itself. After all, the number and the kind of people in attendance are two factors in measuring your seminar’s success. Marketers know very well that in order to reach a certain audience, an organized approach or strategy must be outlined. Putting this into practice in planning a marketing seminar, you, as the organizer, would want to give the purpose as well as your expected outcome of the event a lot of thought.
Research and Networking. If you are organizing a marketing seminar for the first time, expect to spend plenty of time doing some market research on the latest trends and what professionals or aspiring ones would want to know more about. One of the best ways to do that is to attend a marketing seminar yourself. Better yet, try to get involved as a volunteer or in any way possible to have an insider’s perspective on how industry connoisseurs do it. In addition to learning the dos-and-don’ts, seize this opportunity to expand your network – trade business cards with the attendees or your fellow organizers and keep in touch through LinkedIn. This will make (a) it easier for you to get ahold of them, and (b) your new contacts interested in attending your seminar or even giving keynotes on your event.
Partners. One way to boost seminar attendance is to partner with another firm. Your combined mailing lists will surely increase your audience reach. Also, teaming up with another firm allows you to split the cost of the event. You should also gather some relevant sponsors that are looking to advertise their products by covering some of your giveaway items.
Promotion. Having sponsors on board will help you get the word out on your event to your demographic as well as their customers. However, you should not rely solely on their efforts. In addition to the company’s existing website, setting up a website for the event alone would be ideal. The site should include everything an interested person would want to know about the seminar: date, time, venue, speakers, fees and so on. Be sure to create pages for the program and guest speakers. This will show what people can expect from the seminar, which will ultimately make them decide whether or not they should attend.
Management. Once you have everything in order, it is time to implement them. First things first: attendee registration. Save yourself time, effort and loads of paperwork (and bills to handle!) and forgo the old school registration process for the newer and more efficient event registration software. The software is an intelligent tool that allows people to register safely online with their necessary personal details. Additionally, the online registration software is also armed with security features to accept seminar fees from interested participants.
As a final thought, send your attendees home with a feedback form. No matter how much you feel that you have delivered your very best, it would still be great to know where you excelled and which areas need some improvement.
Regpack is the leading online event registration software that offers customized and branded event registration forms with total flexibility and no programming.