How to Create a Lasting Impression with Your Business Catalogue
Although some people think that the catalogue business is being pushed out of the way by online retail stores, there are plenty of consumers out there who purchase items from catalogues on a daily basis. By following a few easy tips and creating an attractive catalogue, you can leave a lasting impression on potential customers and existing customers alike.
Use High Quality Paper
Although it might be tempting to use a cheaper paper when printing your catalogues in order to cut costs, doing so puts you at the risk of customers thinking that your business is cheap. Inexpensive, flimsy paper can make your otherwise beautiful business catalogue look like junk mail. Although you might save a little bit in the beginning by using cheap paper, you could actually lose money in the long run if your potential customers toss your catalogue in the trash. Instead of going the cheapest possible route, try to use glossy, high quality paper that will look and feel good in your customers’ hands.
Come Up With a Great Design
The design of your catalogue should be impressive in order to really attract attention. The truth is, your customers probably receive catalogues in the mail every day. You don’t want for your business catalogue to get mixed in with catalogues that never get looked at, so you want to make sure that yours stands out. Although it might cost a bit of money up front, you might want to consider hiring an experienced designer to help with your project. Doing so will help ensure that your catalogue really commands attention.
Use High Quality Ink
Just as using a good weight of paper can make all the difference in how your catalogue is perceived, using a good quality ink can make a difference as well. This means that you will need to find a good printing company that offers beautiful, vibrant ink that will look great on your pages.
Use High Quality Pictures
It is worth the investment to take good, high quality pictures of all of your products. If a potential customer can’t get a good look at what he or she might be buying, he or she might just pass up on purchasing anything from your catalogue at all. Therefore, you want to make sure that you have clear and vibrant pictures of all of your products.
Pay Attention to Product Copy
The words that you use in your catalogue are important. Instead of quickly coming up with product descriptions and copy, take your time to come up with exciting descriptions and paragraphs. If you don’t feel comfortable in coming up with these words by yourself, you might want to consider hiring an experienced writer who has written product descriptions and copy for catalogues in the past.
Make Your Catalogue Easy to Use
If people have a difficult time figuring out how to order your products or how much they will have to pay in shipping, they might put down your catalogue and make their purchases elsewhere. Buyers like to be fully informed of what they will be charged, so make sure that all of this information is easy to find and easy to understand.
Kerstin has a strong passion in graphic design. In between pinning her favorite graphics on Pinterest, she works at a Sydney printing company. Kerstin knows her clients’ needs from back to front of, ranging from catalogue printing to designing personalized gift for any occasions.
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