Q&A with small biz all-star Kelly Dooley, CEO of BodyRock Sport
Kelly Dooley, CEO and designer of BodyRock Sport wearing the Tzarina bra.
When Kelly Dooley was unable to find a fashionable and functional active wear line she did not complain, instead she created her own line to suite her needs. In 2009 she introduced BodyRock Sport to the marketplace. Kelly’s innovative and active wear line is not only stylish but it cleverly incorporates functionality equipped with Ipod pockets, tag-less labels, and strategically placed zipper compartments. Each piece in the BodyRock Sport collection is appropriately named after inspirational women —from cancer survivors to Greek goddesses. Last week I introduced Kelly’s phenonmenal success with her brand highlighting; Maria Menounos was spotted wearing BodyRock Sport on ‘Dancing With The Stars’ and pop icon Britney Spears wore a $20,000 sports bra from BodyRock Sport. I also mentioned that I had a chance to meet Kelly at the 2012 Stiletto Woman In Business Awards (SWIBA) where she won the ‘Fashion Business of the Year’ award back in March. I was blown away by Kelly’s extremely positive personality. She also proved to be smart, business savvy, powerful, and extremely stylish —in perfect harmony with her brand. Kelly refers to her customers as ‘BodyRockers’ or women who in her words, “Walk into a room and electrify it with their confidence.” She suggests that all women should, “Be that woman.” I must admit that Kelly IS that woman and her brand and personality reflect that. Kelly is a small business owner that is doing big and amazing things, she took some time out of her busy schedule to share her small business jewels and diamonds.
The Sophie Bra from Zip ‘em Up Collection
UPDATE! Small business has risen: Britney Spears is officially a ‘BodyRocker’ sporting a $20,000 sports bra by BodyRock Sport
Yesterday I posted Small business on the rise: BodyRock Sport and I mentioned that Maria Menounos was spotted wearing BodyRock Sport on Dancing with the Stars this week. Well, today I have been informed that pop icon Britney Spears rocked a $20,000 sports bra designed by Kelly Dooley, CEO of BodyRock Sport. The superstar wore the 18K gold zipper and diamond-eye skulled tassel bra on the set of the shoot for her new video, “Twister Dance”. Small business has risen straight to the top, there’s no turning back now! Congrats BodyRock Sport your a small business that is doing big things!!!
Small business on the rise: BodyRock Sport
Fashionable and functional active wear for women, BodyRock Sport was spotted on EXTRA! TV Host Maria Menounos during rehearsals on the April 9th, 2012 episode of “Dancing With The Stars”.
Extra! TV host Maria Menounos rehearsed for her ‘Dancing With The Stars’ tango performance in a very “stylish and functional” bra and jacket by BodyRock Sport founder and designer Kelly Dooley. Kelly created the BodyRock Sport brand in 2009, after she was fed up looking for the perfect sports bra that would incorporate both style and function. The BodyRock Sport brand is an active wear line has been designed for women that do not want to forfeit being stylish for fitness. Women that want their gym garments to be both fashionable and wearable in everyday situations are turning to BodyRock Sport. The innovative active wear line is functional equipped with built in Ipod pockets, tag-less labels, and zipper compartments. One of the coolest things about BodyRock Sport is that each piece in the collection is appropriately named after inspirational women —from cancer survivors to Greek goddesses.
Gray and gunmetal cropped moto jacket with Swarovski crystals, silver chain and stud details ($138) by BodyRock
Similiar to Lady Gaga and her ‘Little Monsters’ or Nicki Minaj and her ‘Barbs’, Kelly refers to her customers as ‘BodyRockers’. They are women who in Kelly’s words, “Walk into a room and electrify it with their confidence. Be that woman.”
I had the chance to meet Kelly back in March at the 2012 Stiletto Woman In Business Awards (SWIBA) and I must admit she is her brand 1000 percent! She walked away (or possibly sprinted) from the awards’ with the Fashion Business of the Year trophy in tote. During our chat I quickly discovered that Kelly is stylish, confident, assertive, powerful, smart, and very positive just as her outward appearance suggests. I really took a liking to her alpha female, sporty, stylish ways. Most of all I respect and admire her business acumen. She is a go-getter and it shows in her personality and brand alike. I caught up with Kelly last week for her small biz diamonds and jewels and she has plenty to share. Check back next week for her Q&A to witness for yourself why I told Kelly she better tell Sara Blakely to make some room for her over there on billionaire’s row. BodyRock Sport is definitely a small biz on the rise. Visit Kelly’s website: bodyrocksport.com and connect on Facebook and Twitter.
Kelly Dooley, CEO & Founder of BodyRock Sport
Do you know a small business owner on the rise? Please share your small biz diamonds in the comments section below.
Have a successful day!