Kelly Dooley, CEO and designer of BodyRock Sport wearing the Tzarina bra.

When Kelly Dooley was unable to find a fashionable and functional active wear line she did not complain, instead she created her own line to suite her needs. In 2009 she introduced BodyRock Sport to the marketplace. Kelly’s innovative and active wear line is not only stylish but it cleverly incorporates functionality equipped with Ipod pockets, tag-less labels, and strategically placed zipper compartments. Each piece in the BodyRock Sport collection is appropriately named after inspirational women —from cancer survivors to Greek goddesses. Last week I introduced Kelly’s phenonmenal success with her brand highlighting; Maria Menounos was spotted wearing BodyRock Sport on ‘Dancing With The Stars’ and pop icon Britney Spears wore a $20,000 sports bra from BodyRock Sport. I also mentioned that I had a chance to meet Kelly at the 2012 Stiletto Woman In Business Awards (SWIBA)  where she won the ‘Fashion Business of the Year’ award back in March. I was blown away by Kelly’s extremely positive personality. She also proved to be smart, business savvy, powerful, and extremely stylish —in perfect harmony with her brand. Kelly refers to her customers as ‘BodyRockers’ or women who in her words, “Walk into a room and electrify it with their confidence.” She suggests that all women should, “Be that woman.” I must admit that Kelly IS that woman and her brand and personality reflect that. Kelly is a small business owner that is doing big and amazing things, she took some time out of her busy schedule to share her small business jewels and diamonds.

                             The Sophie Bra from Zip ‘em Up Collection

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