3 Ways Christmas Cards Can Create a Lifelong Customer
A few years ago, I had only been in business for a couple of months when Christmas rolled around. I had about a dozen clients I had worked with in the few short months I had been in business. It was mid-December and I was kind of scrambling for a way to send something to them for the holidays. I decided to send some custom Christmas cards with a promotional message for a discount on my services. I rushed to create the cards, get them in the mail, and get them to my clients before December 25th. I figured I would give them a few weeks before I would start hearing back from them on the wonderful sale I offered. By the end of January I hadn’t heard back from anyone. I told myself that they were probably waiting for some opportunistic time to come back and take advantage of my promotion.
Honestly I waited until April before I gave up hope. In the end, no one that received a Christmas card from me responded. It was a little heartbreaking, personally I don’t take rejection well, and I thought I had a great relationship with my past clients. Through this experience I learned a few valuable lessons about creating Christmas cards in a business setting. I want to share some of the things I’ve learned so others don’t make the same mistakes I did.