Blunders That Send Visitors Scurrying Away from Your Small Business Blog and How to Address Them
Many marketers and brands will agree that maintaining a blog is an essential part of a successful online marketing strategy. This is not surprising at all considering that blogs are among the channels where consumers get to know more about the products and services that they favor. If you maintain a blog for your brand, chances are, you are aware what a well written blog can do to increase the visibility of your business online. However, if you notice that the traffic on your blog has significantly reduced, or even worse, many of your blog visitors are scurrying away without taking the time to finish the first paragraph of your post, it is possible that your blog is not as user-friendly as you think it is. Below are some of the blunders in your blog that send your visitors away and how you can address them.
How to get Discovered on the Internet
The game has changed
The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques. All it takes is confidence and an internet connection.
According to new research, 78% of internet users conduct product research online (Source: Hubspot). This has changed the game for the marketing companies relying on outbound marketing approaches, such as email newsletter campaigns, TV advertising and telemarketing. But these (often costly) approaches are becoming less effective day by day. This is because:
More people are online than ever before.
More people regularly use the internet to shop and investigate products and services before they decide to buy.
Most of us have adapted quickly to being online so that internet use has become more sophisticated.
People are more likely to avoid unwanted online ads by using techniques and technology such as popup blockers, email spam filters, and call rejection.
How to get discovered # 1: Make the Link
Better links equal better business
Links play a big part in achieving a great search engine ranking. You need to use two types of links:
- On page: content on your site that links to other ‘relevant’ areas of the site.
- Off page: content on other sites that links to your website.
Going Local with Your Small Business Blogging
Not all companies need to focus on the worldwide stage. As a small business I have found it can be far more beneficial focusing on my local community rather than taking on the entire world when it comes to the search engines. I offer homemade goods to people in my local neighbourhood mainly. Although I have gradually increased my reach to include the county as a whole rather than just my town I am still not ready to take on the world so with the help of my writer I have been focusing on making sure my website is optmized for my target areas.
10 Commandments of Blogging for Small Business
Having a blog for your small business is vital. Businesses that blog receive 55% more traffic than those that don’t. In a month’s time B2C businesses generate 88% more business with a blog, while B2B businesses generate 67% more leads. In a webinar, Dan Zarella, the Social Media Scientist found that blogs effect customer purchasing decision by 71%. Even the big guys like Coca Cola are changing their entire marketing direction focusing heavily on content marketing for their new campaign Content 2020 because of how effective and well received it is by the masses. In general, having a blog allows you to communicate, inform, connect, build and maintain relationships with your current and potential customers —which in turn increases visibility and sales. The 10 commandments of blogging for small business are as follows: