6 Tips for Commanding Premium Prices for Your Small Business
Many small business owners want to charge premium prices for their products or services but are afraid that customers won’t be receptive to the change. In this sea of competition, in order to command the prices that you are seeking you have to separate from the pack and stand out. Once you differentiate your offerings on the market you can charge whatever you like. How do you charge premium prices and still stay in business?
Saying “No” to customers can help a small business grow
Domino’s Pizza recently announced the launch of its advertising campaign that will tell customers “No!” if they ask to add or remove toppings from its signature artisan pizzas. The purpose of the the new ad campaign is to position Domino’s as a leading authority for pizza. The company has spent years ”perfecting the balance on our artisan crust toppings,” states the voice-over in the advertisement. This is a bold campaign but is it smart? Should Domino’s or any business really tell customers no? Absolutely! Small business owners should be prepared to turn down customers if their requests are not strategically aligned with their overall business goals and objectives.