Small Business Owners Fast Track to Becoming an Expert
Small business owners that want to gain a competitive advantage in the marketplace can do so by positioning themselves as the expert in their field. Experts are not viewed as salesmen/woman, instead they are perceived as having a vast knowledge about a particular subject. Expert advice and opinion are often respected and trusted and consumers are willing to pay more for an experts product or service offerings. It would behoove a small business owner to position themselves as the expert within their niche in order to; gain a following, request premium compensation, and experience multiple streams of income. So how does a small business owner effectively position himself as the expert?