Going Local with Your Small Business Blogging
Not all companies need to focus on the worldwide stage. As a small business I have found it can be far more beneficial focusing on my local community rather than taking on the entire world when it comes to the search engines. I offer homemade goods to people in my local neighbourhood mainly. Although I have gradually increased my reach to include the county as a whole rather than just my town I am still not ready to take on the world so with the help of my writer I have been focusing on making sure my website is optmized for my target areas.
Getting Customer Reviews For Your Small Business in Google+ Local
The first step in optimizing your website for local search is to list it in Google Places, or Google+ Local now. It’s a pretty straightforward process – you fill in the boxes with your address, description of your business, insert important keywords… Yet, people tend to make beginner’s mistakes right there: if you’ve decided to help local customers to find you more easily, do it right and fill out your profile 100%. Then you can ask: what am I supposed to do next? In less competitive markets, just properly claiming your physical location can be enough to outrank your competitors for a locally specified search; but if your competition is doing any kind of serious SEO, you will have to beat them in every little detail - on-site optimization, local backlinks and all other fun stuff including, yes, getting the most out of your Google+ Local listing. And the most obvious place to start is to make the blue button with “Write a review” on it work in your favor.
