6 Marketing Tips for GSA Schedule Contract Holders
Are you in possession of a General Services Administration (GSA) schedule contract and looking for an opportunity for promoting your products and services to the federal government? With these GSA marketing tips you can connect with a wide network of federal government purchasers to do business with. The following GSA marketing tips can help you to become more visible and ultimately have more satisfied government buyers.
What You Shouldn’t Do When Marketing to Women
According to top marketing schools, there are ways to market to women and ways that should be avoided. By marketing to women incorrectly, you run the risk of offending a large group of people and losing out on potential business. If you have a product designed specifically for women or want to expand your customer base to include women, here are five marketing mistakes to avoid:
Build Lifelong Relationships with Your Customers By Celebrating Their Birthdays
Looking for a way to build strong relationships with your customers while leaving a lasting impression on them? Take the time to create ways to celebrate their birthday. Birthdays are an excellent way to show your customers that you value their business while making them feel special. Offering birthday specials is a great way to encourage customers to come and spend money at your place of business. Everyone wins! Start a Birthday Club at your place of business. Collect birthday information either at your store or via a form on your website. Be sure to collect a name, email address, and date of birth at the minimum. A mailing address and phone number might be useful as well. Need some ideas to get your creative juices following? Try these:
Planning a Killer Marketing Seminar
Seminars are a necessary element
Many of us have attended a seminar or conference at least once in our lives. No matter what we take from it, it is the opportunity to listen to a knowledgeable figure that is willing to share his expertise on a specific field that makes worth going to. In times where networking is key, seminars are not only necessary for providing a proper forum for discussions and/or auxiliary methods for furthering knowledge and skills. Seminars now have become the ultimate place to meet the “right” people and establish connections with peers and influencers from all over the world.
(Source: smallbizdiamonds.com)
No Website, No Problem! How Yelp Has Helped Hole in the Wall Restaurants Thrive
There are some businesses out there that were created with every penny the owner had, leaving little room for a marketing budget. In today’s society, every business knows that it’s important to have an online presence, but if you don’t have the money to create a website, you’re not going to have a successful online presence…or will you? Thanks to free tools like social networks, blogs and customer review sites, many businesses are thriving on the Internet—and they don’t even have their own website. Yelp is an online review site that has helped many new businesses gain both online visibility and customers. How? Check it out…
5 Benefits of Citysearch for Business Owners
When it comes down to finding local restaurants, hotels, shopping, spas and bars, Citysearch offers a wide array of information and reviews on them all. Dubbing them “recommendations” instead of “reviews”, Citysearch offers shortened versions of what you’d find on sites like Yelp or Urbanspoon. Their professional scouts search cities high and low to and offer the best possible information for all to see. Many businesses make the mistake in thinking that these sites are just a place for certain individuals to share their opinion and that they have no bearing on the overall success of the establishment. They’re wrong. Plenty of people turn to Citysearch for information and to help them make a decision as to where to eat, shop or stay, and if companies aren’t using Citysearch to their advantage, they could be missing out on a great deal of business. So if you want to reach a large audience, claim your business on Citysearch today and start enjoying the following benefits to help you become successful.
13 Ways to Rock Your Biz Into the Spotlight
In today’s business world, it is important to stand out —in fact it is the most important thing. Having an excellent product or service are also very vital as well. However, if no one knows about about your business it’s nearly impossible to sell anything. Therefore, it is important to make your business rise above the sea of other business owners offering the same thing that you do.
Here are 13 ways to rock your small business into the spotlight both online and off:
Integrated Marketing – Get More Bang For Your Marketing Buck
In the wake of Google’s latest algorithm update, Penguin, marketers are on the lookout for new ways to drive traffic to their website. With the over-optimization penalty slashing some website’s rankings, it’s time to think ‘outside the box’ when it comes to online promotion.We’re living in the 21st century; and there are hundreds of ways you can market your business. If you’ve got the budget, radio, television, and billboard advertisements are great ways to publicise your latest products. But if your budget is more on the modest side, integrating the more affordable methods is certainly the way to go. Integrated marketing is a comprehensive marketing strategy, which involves combining a number of different techniques. Coupled together, these techniques help give you a rounded and often more successful campaign. Here, we look at four offline marketing techniques you should be using to help send traffic to your site:
Using Pinterest in Promoting Your Business Through Contests
If your brand still isn’t using Pinterest, then it’s time to step in and take advantage of its enormous popularity – by now, it’s certain that Pinterest isn’t a fad, so don’t wait anymore. Since Pinterest has been made primarily for the B2C market, running contests in one of the most effective strategies on Pinterest: it is easy, can be inexpensive and it will help you engage with your audience in the ways that will increase referral traffic to your website and generate buzz about your brand.
