4 Tips in Increasing Your Profit with an Online Presence
As a business owner, you are probably always searching for ways to increase your profit. This is true of any type of business. But, for this article, I am mainly going to concentrate on how to do this through the use of the Internet, and for online businesses in general.
If your business is strictly online, then you probably have already cut a lot of overhead cost by not having to have staff on site, office space, and even payroll if you work with freelancers rather than hire employees with payroll expenses. This in itself increases your profit. However, there are also ways to bring new traffic to your site. Of course, I need to give credit, where credit is due. I learned a lot of this by listening to James Martell and Rusty Wood, on a Coffee Talk podcast. James is an online mega success through affiliate marketing and training others how to be successful. Rusty is an online success story himself in the office supply industry. But, let’s get to what I learned…
3 Ways Christmas Cards Can Create a Lifelong Customer
A few years ago, I had only been in business for a couple of months when Christmas rolled around. I had about a dozen clients I had worked with in the few short months I had been in business. It was mid-December and I was kind of scrambling for a way to send something to them for the holidays. I decided to send some custom Christmas cards with a promotional message for a discount on my services. I rushed to create the cards, get them in the mail, and get them to my clients before December 25th. I figured I would give them a few weeks before I would start hearing back from them on the wonderful sale I offered. By the end of January I hadn’t heard back from anyone. I told myself that they were probably waiting for some opportunistic time to come back and take advantage of my promotion.
Honestly I waited until April before I gave up hope. In the end, no one that received a Christmas card from me responded. It was a little heartbreaking, personally I don’t take rejection well, and I thought I had a great relationship with my past clients. Through this experience I learned a few valuable lessons about creating Christmas cards in a business setting. I want to share some of the things I’ve learned so others don’t make the same mistakes I did.
12 Innovative Uses of Print Marketing Materials
Print marketing materials have different uses aside from their normal function. Business cards, known as identity cards of professionals, can also be produced as discount or label cards by various establishments. The unconventional applications of print materials are useful when you you’re looking for more affordable substitutes for your needed print products. Listed below are print materials widely used for business and events and the unique ways you can use these for specific situations.
As mentioned above, business cards are versatile prints. The dimensions of traditional business cards can be practically used as:
Using a Calendar as a Marketing Tool
Keeping your product name in front of customers is always an effective marketing strategy for any business. A simple and well organized wall or desktop calendar featuring high quality photo shots of your products can easily market your company more effectively, as compared to other direct marketing strategies. As one marketing strategist pointed out “people are prone to throwing business cards, but few throw away calendars.” They usually hang them on their office walls, every day getting a subtle reminder of your business and what you offer. Since we have established the importance of calendars as an effective marketing tool, it is important to be informed how calendar printing can assist you in fulfilling your marketing objectives.
Creativity Grabs Attention
Typical, most calendars are made of twelve pages which should be uniquely and creatively designed to grab the attention of viewers. People are more willing to place items on their desks or walls if they beautify their surroundings. Ensure that the calendars are well designed and are as creative and beautiful as possible to make clients want to have a copy without you insisting to give it to them.
Using Plastic Gift Cards for Better Business
Gift cards have always been effective marketing tools especially in the restaurant business. By selling gift cards, you’re not only giving something that can be used as a present but you’re restaurant is assured of making a profit every time the card is used at your establishment.Initially, merchants and retailers offered gift certificates to customers and potential clients. Profits were earned whenever these certificates were redeemed or lost. However, one drawback of paper gift certificates is the length of time it takes for issuing, tracking and redeeming them. Only a selected few had access to the certificates such as the manager or business owner so whenever one was sold, it would take time to issue a certificate.
Hire Promotional Staff to Help Market Your Small Business Effectively
When the public are dealing with a living personality, they are far more inclined to be moved or convinced than when they are watching an advertisement or reading a billboard. This is what you can come to expect from an expert team of marketing personnel. An attractive, friendly representative will gain the maximum amount of positive awareness and reputation. When they are dealing with converting a potential client, their comprehensive information, friendly communication and appealing, smiling face will leave a pleasant memory in the public eye.
Magnetic Signs: A Low Cost Marketing Move That Attracts a Large Audience
One low-cost marketing move that can attract a large audience is the use of magnetic signs, particularly for placement on vehicles. These types of signs have proven quite effective as they provide a versatile, affordable and mobile way to spread the word about your business, cause or message. They are highly visible to a wide range of people from fellow motorists trapped in traffic on the roads to pedestrians walking by, observing your moving or parked vehicle.
Are You Creating a Culture of Innovation or Follow the Leader?
Establishing a culture of innovation, a popular phrase these days, is something many companies these days are interested in doing. After all, who doesn’t want to create a climate similar to Apple, where staffers feel empowered to change the world with their ideas? But how do you get people to think different, to use an Apple-ism and yet fulfill your business vision? Here are some tips:
How Do You Target Hispanic Web Surfers For Your Small Business?
If you have a product, a website or both, then you probably consider how to target many types of populations. If you are not already considering how to target the Hispanic population, then you are behind the game. Don’t worry – you can catch up quickly with our tips. Latino marketing is easy to do using the web if you do it the right way. The Hispanic population is a huge portion of the United States, so any company that is not learning how to target this population is really missing out.
How to Create a Lasting Impression with Your Business Catalogue
Although some people think that the catalogue business is being pushed out of the way by online retail stores, there are plenty of consumers out there who purchase items from catalogues on a daily basis. By following a few easy tips and creating an attractive catalogue, you can leave a lasting impression on potential customers and existing customers alike.
Use High Quality Paper
Although it might be tempting to use a cheaper paper when printing your catalogues in order to cut costs, doing so puts you at the risk of customers thinking that your business is cheap. Inexpensive, flimsy paper can make your otherwise beautiful business catalogue look like junk mail. Although you might save a little bit in the beginning by using cheap paper, you could actually lose money in the long run if your potential customers toss your catalogue in the trash. Instead of going the cheapest possible route, try to use glossy, high quality paper that will look and feel good in your customers’ hands.