4 Tips in Increasing Your Profit with an Online Presence
As a business owner, you are probably always searching for ways to increase your profit. This is true of any type of business. But, for this article, I am mainly going to concentrate on how to do this through the use of the Internet, and for online businesses in general.
If your business is strictly online, then you probably have already cut a lot of overhead cost by not having to have staff on site, office space, and even payroll if you work with freelancers rather than hire employees with payroll expenses. This in itself increases your profit. However, there are also ways to bring new traffic to your site. Of course, I need to give credit, where credit is due. I learned a lot of this by listening to James Martell and Rusty Wood, on a Coffee Talk podcast. James is an online mega success through affiliate marketing and training others how to be successful. Rusty is an online success story himself in the office supply industry. But, let’s get to what I learned…
No Website, No Problem! How Yelp Has Helped Hole in the Wall Restaurants Thrive
There are some businesses out there that were created with every penny the owner had, leaving little room for a marketing budget. In today’s society, every business knows that it’s important to have an online presence, but if you don’t have the money to create a website, you’re not going to have a successful online presence…or will you? Thanks to free tools like social networks, blogs and customer review sites, many businesses are thriving on the Internet—and they don’t even have their own website. Yelp is an online review site that has helped many new businesses gain both online visibility and customers. How? Check it out…
5 Benefits of Citysearch for Business Owners
When it comes down to finding local restaurants, hotels, shopping, spas and bars, Citysearch offers a wide array of information and reviews on them all. Dubbing them “recommendations” instead of “reviews”, Citysearch offers shortened versions of what you’d find on sites like Yelp or Urbanspoon. Their professional scouts search cities high and low to and offer the best possible information for all to see. Many businesses make the mistake in thinking that these sites are just a place for certain individuals to share their opinion and that they have no bearing on the overall success of the establishment. They’re wrong. Plenty of people turn to Citysearch for information and to help them make a decision as to where to eat, shop or stay, and if companies aren’t using Citysearch to their advantage, they could be missing out on a great deal of business. So if you want to reach a large audience, claim your business on Citysearch today and start enjoying the following benefits to help you become successful.
Getting Customer Reviews For Your Small Business in Google+ Local
The first step in optimizing your website for local search is to list it in Google Places, or Google+ Local now. It’s a pretty straightforward process – you fill in the boxes with your address, description of your business, insert important keywords… Yet, people tend to make beginner’s mistakes right there: if you’ve decided to help local customers to find you more easily, do it right and fill out your profile 100%. Then you can ask: what am I supposed to do next? In less competitive markets, just properly claiming your physical location can be enough to outrank your competitors for a locally specified search; but if your competition is doing any kind of serious SEO, you will have to beat them in every little detail - on-site optimization, local backlinks and all other fun stuff including, yes, getting the most out of your Google+ Local listing. And the most obvious place to start is to make the blue button with “Write a review” on it work in your favor.
10 Commandments of Blogging for Small Business
Having a blog for your small business is vital. Businesses that blog receive 55% more traffic than those that don’t. In a month’s time B2C businesses generate 88% more business with a blog, while B2B businesses generate 67% more leads. In a webinar, Dan Zarella, the Social Media Scientist found that blogs effect customer purchasing decision by 71%. Even the big guys like Coca Cola are changing their entire marketing direction focusing heavily on content marketing for their new campaign Content 2020 because of how effective and well received it is by the masses. In general, having a blog allows you to communicate, inform, connect, build and maintain relationships with your current and potential customers —which in turn increases visibility and sales. The 10 commandments of blogging for small business are as follows: