5 Military Training Techniques We Can Apply to Business
Military training techniques are often associated with war, although business leaders can learn several useful lessons from them. Discipline, high standards, leadership and diplomacy are just a few of the qualities that comprise a strong and profitable company. A significant number of business ventures and projects are completed through teamwork, so a cohesive unit is crucial. Company owners and managers who implement these techniques frequently see increased profits, better employee performance and an enhanced reputation for their business.
How to Create a Marketing Budget
Guest post by Charlie Adams
Marketing is one of the most important facets of your business. Without marketing, the world would be unaware of your business, products or services. And if the world didn’t know you existed, you wouldn’t make a profit, and then you probably wouldn’t be in business for very long. Before you can start marketing your company, you have to create a marketing budget. Creating a budget takes a well thought out plan. The following is a step-by-step guide to help you.
6 Tips for Commanding Premium Prices for Your Small Business
Many small business owners want to charge premium prices for their products or services but are afraid that customers won’t be receptive to the change. In this sea of competition, in order to command the prices that you are seeking you have to separate from the pack and stand out. Once you differentiate your offerings on the market you can charge whatever you like. How do you charge premium prices and still stay in business?
Saying “No” to customers can help a small business grow
Domino’s Pizza recently announced the launch of its advertising campaign that will tell customers “No!” if they ask to add or remove toppings from its signature artisan pizzas. The purpose of the the new ad campaign is to position Domino’s as a leading authority for pizza. The company has spent years ”perfecting the balance on our artisan crust toppings,” states the voice-over in the advertisement. This is a bold campaign but is it smart? Should Domino’s or any business really tell customers no? Absolutely! Small business owners should be prepared to turn down customers if their requests are not strategically aligned with their overall business goals and objectives.