What Your Local Supermarket Knows About Upselling That You Don’t
Did you ever notice all those small trinkets that are showcased next to the cash register at your local supermarket? Chewing gums, razor blades, candy bars, ice cream, batteries, and so on… Of course, they are also available in other sections of the store, so there has to be a reason for giving them an additional placement at the cash register, it’s clearly no accident. At the cash register they have a precisely defined purpose. They are a small business owner’s attempt at upselling - and a great one indeed.