A recent ICSC study found that 94% of adults shop or use the services of small businesses, with over half of those consumers spending at small businesses at least once a week. Lucy Lyle, co-founder of Perch, sees this as a positive sign for local small businesses, especially given the COVID-19 pandemic and the rise of remote work. She suggests that working from home presents opportunities for small businesses to capitalize on.
One of the significant benefits of working from home is that it increases foot traffic in local small businesses. As people work remotely, they have more time to run errands, such as going to the grocery store or getting lunch, which can lead to more sales for local businesses. Additionally, remote workers tend to be loyal to their local coffee shops and lunch spots because they frequent them often. This loyalty can lead to repeat business and word-of-mouth marketing, which is invaluable for small businesses.
“Another way that working from home creates opportunities for local small businesses is through flexibility,”‘ add Lucy Lyle. Many people who work from home have pets that need to be taken care of during the day. Local businesses that offer pet-friendly amenities such as outdoor seating can attract this business by being accommodating.
Overall, working from home creates opportunities for local small businesses in the form of increased foot traffic, loyalty programs, and flexibility. With so many people working remotely these days, it’s more important than ever to support local small businesses. As Lucy Lyle notes, “The next time you need coffee or lunch, consider patronizing a local spot instead of a big chain restaurant. Your wallet—and your community—will thank you!”