Article by Pierre Zarokian.
When creating a website, any good search engine optimization agency will recommend that you use the famous WordPress platform. The reasons are quite simple. Not only does WordPress make it easier for you to build, update and maintain your website, it also has some unique SEO benefits. This can help you get your new website to rank higher on Google and other search engines, whether you do your SEO work yourself or hire an outside agency.
WordPress is said to be built for SEO right out of the box, meaning that websites based on it will already have some optimization done to them, saving you or your SEO agency precious time. The platform is completely free to use and is open source, being maintained by an active community of developers. When Google updates their algorithms, WordPress will also quickly get updated to adjust to them if necessary. It also has customizable permalinks, letting you add the important keywords you want to rank for right in the URL. This has been shown to improve a website’s SEO performance in many cases.
Finally, WordPress has many specialized SEO plugins which work together with the platform to bring even more SEO benefits to your website. When a search engine optimization firm works on a WordPress website, they use these same plugins as part of the on-page optimization process. WordPress SEO plugins are useful to further optimize some technical elements and analyze your pages to see if there are some elements you could manually improve.
Pierre Zarokian is the CEO of Submit Express, a California Search Engine Optimization firm that specializes in Web marketing, including PPC, SEO and Web design.